Thursday, 16 February 2012

OK Go: A Band or a Gimmick?


What is the deal with OK Go? I remember buying that album with "Here It Goes Again" on it because I'd seen the treadmill video and was like, 'cool'. I've never listened to that album all the way through. That was about six years ago. And I wonder if I'm the only one.

In this piece for Don't Panic I look at why the eff we even care about them, how they've stayed relevant and what their music even sounds like. With videos that play out like adverts with quirky background music, most people would be hard pressed to actually know what their music is all about (or am I just being harsh?).


Here's the latest video for "Needing/Getting", which inspired this article.

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